Think Pink for Breast Cancer

Cancer is an indiscriminate disease that not only affects the person, but families and friends. I too have been affected when my sister lost her battle against an aggressive form of breast cancer. She was 38 when she passed, having fought the disease for 5 years.


We developed a juice in her memory (“Pink”). As part of this process I approached the National Breast Cancer Foundation and Livity will be donating 10% of all sales of “Pink” to to support ongoing research into Breast Cancer in the hope that one day, we can find a cure.


Why “Pink”?

“Pink” is packed full of amazing goodness and fresh, vibrant flavours. All of this represents who my sister was.


Watermelon – It contains almost 92 % water and 7.55 % of carbohydrates out of which 6.2 % are sugars and 0.4 % dietary fibre. It is enriched with carotenoid, vitamin C, citrulline, carotenoids and flavonoids and fat and cholesterol free, thus considered as low caloric fruit (Leskovar et al., 2004)

Watermelon is a valued source of natural antioxidants with special reference to lycopene, ascorbic acid and citrulline. These functional ingredients act as protection against chronic health problems like cancer insurgence and cardiovascular disorders (Zhang and Hamauzu, 2004; Omoni and Aluko, 2005; Fenko et al., 2009)



Apple – “An apple a day helps keep the doctor away” is an old Welsh proverb that most of us are familiar with, but what are the health benefits of apple?


Apples are extremely rich in antioxidants, flavonoids and dietary fibre. The phytonutrients and antioxidants in apples may help reduce the risk of developing cancer, hypertension, diabetes and heart disease.


Researchers found that including apples in your daily diet may protect neuron cells against oxidative stress-induced neurotoxicity and may play an important role in reducing the risk of neurodegenerative disorders such as Alzheimer's disease.


There is growing evidence suggesting that an apple a day may help prevent breast cancer, according to studies conducted by researchers at Cornell University.


Strawberries- Strawberries are an excellent source of vitamins C and K as well as providing a good dose of fibre, folic acid, manganese and potassium. They also contain significant amounts of phytonutrients and flavanoids which makes strawberries bright red.

Strawberries are very rich in antioxidants and plant compounds, and may have benefits for heart health and blood sugar control

While there is still more research required, a number of studies suggest that strawberries may help prevent several types of cancer, through their ability to fight oxidative stress and inflammation.


Strawberries are a low glycemic index food and high in fibre, which helps to regulate blood sugar and keep it stable by avoiding extreme highs and lows, making them a very smart choice for diabetics.


Mint – Mint has one of the highest antioxidant capacities of any food which help protect your body from oxidative stress, a type of damage to cells caused by free radicals. It is also a particularly good source of Vitamin A, a fat-soluble vitamin that is critical for eye health and night vision.


Mint is a calming and soothing herb that has been used for thousands of years to aid with upset stomach or indigestion. The use of peppermint oil has been found to be an effective and safe treatment for those suffering from abdominal pain or discomfort associated with IBS.


Ginger – Ginger is considered to be one of the healthiest spices on the planet, being loaded with nutrients and bioactive compounds that have powerful health benefits to the body and brain.


Ginger can relieve nausea and vomiting associated with sea-sickness, surgery and cancer patients undergoing chemotherapy (Chaiyakunapruk N et al, 2006). However, it is considered to be the most effective when it comes to pregnancy-related nausea, such as morning sickness!


Ginger contains very potent anti-inflammatory compounds called gingerols

 As a result of these properties, Ginger appears to be effective at reducing the day-to-day progression of muscle pain, and may reduce exercise-induced muscle soreness. These same properties have been shown to help sufferers with osteoarthritis.


One of the traditional uses of ginger is for pain relief, including menstrual pain. In one study, 150 women were instructed to take 1 gram of ginger powder per day, for the first 3 days of the menstrual period (Ozgoli G, et al, 2009). Ginger managed to reduce pain as effectively as the drugs mefenamic acid and ibuprofen.


Ginger ls are currently being researched towards the inhibition of the growth of human colorectal cancer cells. Ginger extracts have been shown to have antioxidant, anti-inflammatory and anti-tumour effects on cells. Exposure to the ginger extract caused cell death in all the ovarian cancer lines studied (Rhode, JM, et al, 2006).


Ginger appears to speed up emptying of the stomach, which can be beneficial for people with indigestion and related stomach discomfort.


Lemon – Lemons are high in heart-healthy vitamin C and several beneficial plant compounds that have been shown to lower cholesterol. They are also a good source of flavonoids, which are thought to help protect against cancer and cardiovascular disease.


Citric acid may help prevent kidney stones by increasing urine volume and increasing urine pH, creating a less favourable environment for kidney stone formation.


Lemons contain vitamin C and citric acid, which help you absorb non-heme iron from plants. Iron deficiency is one of the most common nutrient deficiencies in developed countries and a leading cause of anemia.


Some researchers think that plant compounds found in lemons, such as limonene and naringenin, could have anti-cancer effects. These are currently under investigation, with some very promising results in laboratory testing.


PINK has been one of some of our stockists best selling juices over the last 12 months- so make sure you grab some beautiful, healthy pink juice today- you won’t just be improving your own health, but also contributing to research to help discover a cure for Cancer.